Gestalt

People tend to use their brain to group images and make sense out of them. As designers we need to allow people the opportunity to work out our graphics. By letting people use their intelligence to understand how random shapes are put together to convey a message, it makes them feel good. This in turn, gives our image more power. If a person can understand the meaning behind our image then it will sell that image better than if they were just told what the image represents.

Key Principles of Gestalt System

Emergence: when recognizable images are made from random shapes, marks, or splatters.







Reification: when shapes are seen because of their surrounding shapes. There might not be an actual triangle drawn but we can see the triangle because of the negative space around it.




Multistability: when two or more images coexist with the same shape or outline. We usually can't see both images at the same time, however.



Invariance: when one object or shape is changed somehow, either by rotating or twisting it, but is still recognizable as the same object or shape.






Pragnaz

"The fundamental principle of gestalt perception."

• Law of closure - we can see a closed object or shape when we are given enough information
• Law of Similarity - we put similar elements together and see them as a collective entity depending on their shape, size, color, texture, etc.
• Law of Proximity - we make groups of images depending on their spacial relationships
• Law of Symmetry - we put images together if they have similar symmetry
• Law of Continuity - after seeing a pattern on paper we will continue that pattern in our mind
• Law of Common Fate - we group elements that show the same movement and flow of line

By using the information given about Gestalt psychology, we as designers will be able to convey the meaning behind our images to our audience in the most efficient way possible while allowing the viewers to use their intelligence to really think about the meaning which causes them to remember it better.